Competition On Amazon!

February 07, 2025

Why Are You Facing Competition?

  1. High-Demand Niches Attract More Sellers
    • If your tool scans general categories, you're likely seeing high-competition products because everyone is selling in those spaces.
    • Example: Searching "Funny T-Shirt" will return thousands of listings, making it hard to stand out.
  2. Best Sellers List is Crowded
    • If you're pulling products from the Best Sellers page, you're seeing already established top-performing listings.
    • Competing directly with top-ranked sellers (who have hundreds of reviews and strong sales history) is difficult.
  3. Price Range Matters
    • Too Low: If your scanned products are priced below $15, you’re competing with low-cost manufacturers who dominate the space.
    • Too High: If products are above $30, customers might expect premium quality and lots of reviews before buying.
    • Ideal range: $19.99 - $24.99 (good balance of profit margin & sales).
  4. Keyword Search Strategy is Too Broad
    • If you're using broad keywords (e.g., "Dog Shirt"), you’ll face more competition.
    • Specific, long-tail keywords (e.g., "Funny German Shepherd Christmas Shirt") have less competition and higher conversion rates.
  5. Amazon's Algorithm Prefers Established Listings
    • Products with more reviews, better conversion rates, and past sales history rank higher.
    • Even if you extract products from 400 pages, Amazon still prioritizes high-performing listings over new ones.

How to Reduce Competition & Find Profitable Niches

✅ 1. Use Specific Keywords (Long-Tail Niches)

Instead of searching broad, high-competition terms, focus on niche keywords that have buyers but fewer sellers.

  • ❌ Bad Keyword: "Funny Cat T-Shirt" (High competition, 10,000+ results)
  • ✅ Good Keyword: "Funny Sphynx Cat T-Shirt for Owners" (Lower competition, niche audience)

How to Find Long-Tail Keywords:

  • Use Amazon auto-suggest (Start typing and look at Amazon's suggestions).
  • Look at customer Q&A and reviews on competing products (find what buyers are actually looking for).
  • Use Keyword Research Tools like Helium 10, Jungle Scout, or free tools like AMZ Suggestion Expander.

✅ 2. Target Medium-Competition Niches

  • Instead of scanning Best Sellers, analyze products that are selling but not oversaturated.
  • Look for:
    • BSR (Best Sellers Rank) between 30,000 – 200,000 (sells consistently but isn’t ultra-competitive).
    • Less than 200 competing products (use Amazon search filters to check this).
    • Average price $19.99 - $24.99.
Example:
  • Instead of "Funny Dog T-Shirt" (high competition),
  • Try: "Funny Pitbull Lover Shirt for Women" (narrower niche, fewer competitors).

✅ 3. Look for Trending Products Before They Become Competitive

  • Use Google Trends to identify upcoming trends before they get saturated.
  • Monitor seasonal trends (e.g., Halloween shirts, Christmas-themed items).
  • Keep an eye on social media trends (e.g., memes, viral sayings, pop culture references).

✅ 4. Adjust Price to Match Competition

  • If most products in a niche are $19.99 - $22.99, pricing yours at $21.99 can position it competitively.
  • Avoid going too cheap, or you'll compete with low-cost manufacturers.

✅ 5. Filter Products by Review Count

  • If a product has thousands of reviews, competing directly will be hard.
  • Look for products with:
    • Less than 100 reviews but steady BSR (shows it's selling and still growing).
    • Decent star ratings (4.0+) (avoid competing with high-rated giants).

Final Strategy for Your Tool

  1. Use niche-specific keywords to scan (avoid generic broad searches).
  2. Filter products based on:
    • BSR 30K - 200K (not too competitive but still selling).
    • Price $19.99 - $24.99 (good profit, competitive).
    • Less than 200 competing listings.
    • Less than 100 reviews (easier to compete).
  3. Identify emerging trends before they hit the Best Sellers list.
  4. Adjust pricing and optimize keywords based on competitor analysis.